Reviews
Organize Google Review Links and QR Codes by Location
Prevent wrong-location review requests with a branch-level link register, practical QR testing, and a clean replacement process.
A review request can be polite and still send the customer to the wrong business. Multi-location teams need a reliable mapping between the job's location and the destination review page. The goal is routing accuracy, not more complicated messaging.
Build one approved link register
Create a record for each branch with its internal location ID, public business name, city, Maps URL, official review link, QR filename, and last test date. Assign someone to maintain it. Do not identify branches only by a short nickname that new employees may misunderstand.
Obtain the review link or QR option from the correct Business Profile's review-request feature. Google supports direct links and QR codes for inviting reviews. Use the actual destination supplied for the business, not a generic search for its name. Google review guidance.
Test the destination, not just the scan
Print a sample at the intended physical size. Scan it from a phone and verify the business name and location on the destination. A camera recognizing the code is not enough. Test the digital link separately, especially if a redirect or link-shortening service is involved.
For a hypothetical two-branch company, send a test request for one completed job from each branch. Confirm that the location stored on the job determines the correct review destination. Do not rely on the employee remembering which attachment to pick every time.
Label physical materials clearly
Include the recognizable business identity and branch context beside the code. Use sufficient contrast and preserve the clear area around the QR code. Avoid shrinking it to fit decorative layouts without retesting the final print.
Keep the wording neutral: “Share your honest experience with our [location] team.” The customer should decide the rating. Do not route only happy customers to Google or attach a discount to the request. Our separate review-request checklist covers those policy boundaries.
Plan for replacements
When a profile is merged, relocated, or otherwise changed, retest its link before continuing the campaign. Update the register, message templates, cards, receipts, and technician materials. Mark retired files clearly so an old QR image does not return in a future design.
Track the routing test date rather than assuming a link will always remain correct. A monthly spot check and a mandatory check after material profile changes form a manageable internal routine.
Frequently asked questions
### Can one code serve every branch? It can lead to a location selector you maintain, but that adds a step and another place for errors. A correctly mapped branch-specific link is usually simpler for a completed local job.
### Should a QR code contain customer information? No personal details are needed to reach the review page. Avoid embedding names, emails, or job addresses in review URLs.
### What counts as a successful test? The final printed or digital material opens the intended review destination for the intended branch. Record the result before distributing it.
Sources and further reading
Continue with this related guide
Reviewed September 5, 2026. Practical examples are illustrative, not client results.